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Marketing Fundamentals
Teacher
Imane mastfi
Description
Curriculum
Reviews
1
Pre-Course Assessment
5 questions
2
1 Introduction
Preview
0.27
3
2 Learning Outcomes
1.33
4
3 Product or Service
3:53
5
4 The Target Audience & Buyer Journey
4.26
6
5 The Pricing & the psychology of price
3.34
7
6 Using Data & Insights to stay ahead
2.55
8
7 Building a Channel Strategy
1.59
9
8 The Content framework & Toolbox
4.42
10
9 Mapping the Marketing Master plan
4.42
11
10 Importance of SEO and keyword search
2.45
12
11 Balancing acquisition and retention
2.55
13
12 Inbound vs Outbound Marketing
2.43
14
13 Face to face interactions for B2B
2.48
15
14 Iterations and AB Testing
2.01
16
15 Conclusion and Next Step
0.57
17
Post-Course Assessment
5 questions
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Enrolled
:
50 students
Duration
:
1h
Lectures
:
15
Video
:
50 min
Level
:
Beginner